How to Run a Monthly Business Group Coaching Program: A Step-by-Step Guide

Running a monthly business group coaching program can be a highly effective way to provide continuous value to your clients while creating a recurring revenue stream for your business. In this blog post, we'll explore how to build a successful group coaching program, with insights from The Linchpin Method by Russell Brunson. His approach centers around the power of continuity income, helping you build long-term success. Let's dive in.

Step 1: Create Your Continuity Program

To start, you'll want to design a continuity program, also known as a subscription model. According to Russell Brunson, “Continuity is the key!” The goal is to provide ongoing value to your members in exchange for recurring payments, creating a predictable revenue stream that allows you to scale your business.

Brunson emphasizes that without continuity, businesses often find themselves trapped in a cycle of one-time promotions and sales. A business without residual, recurring income isn't truly sustainable, as cash flow stops when the promotion ends. By focusing on getting clients into your continuity program, you create an ongoing relationship with them, ensuring long-term engagement.

Here’s a simple example: If you charge $97/month for your program, 50 members would bring in nearly $5,000 every month. As Brunson explains, this shift from one-time sales to a subscription model provides consistent income, allowing you the financial freedom to make decisions about your business and lifestyle.

Step 2: Plan Your Membership Content

Once you have your continuity program in place, you need to decide what content to provide to your members each month. One of the most important aspects of your group coaching program is ensuring members stay engaged. Brunson identifies 7 core elements for a successful continuity program, which include:

  1. New Opportunity: Lay out a clear success path that leads to your clients' desired outcomes. This framework should be actionable, and every member should understand how it will help them succeed.
  2. Consumption: Make sure your content is accessible. Brunson suggests offering a members-only podcast that allows members to consume content on the go, keeping them engaged even if they’re busy.
  3. Monthly Improvement: Each month, offer new, valuable content such as a Masterclass or Backstage Pass, helping members improve based on the framework you’ve created.
  4. Monthly Repair: Help your members fix what they’ve implemented by offering “Member Makeovers” where you assist them in optimizing their business processes.
  5. Library/Archive: Create a content library where members can access previous courses, templates, and tools. It should be carefully curated, offering deep-dive training for further mastery.
  6. Community: Provide a space where members can connect with one another. Brunson highlights that "People come for the content and stay for the community."
  7. Ascension: Create higher membership tiers that allow members to receive more in-depth coaching as they progress, encouraging long-term retention and additional revenue.

Step 3: Structure Your Monthly Coaching Calendar

To keep your group coaching program running smoothly, organize your monthly content schedule. Here's a suggested plan based on Brunson’s model:

  • Week 1: Masterclass
    Offer a 30-minute training video on a new concept from your framework.
  • Week 2: Backstage Pass
    Share behind-the-scenes insights on how you’re implementing the Masterclass concept in your own business.
  • Week 3: Member Makeover
    Choose one member and offer personalized feedback and solutions to help them optimize their business practices.
  • Week 4: Implementation Week
    Give your members a break from new content, allowing them to catch up and implement what they’ve learned.

This consistent rhythm provides value while giving your members time to absorb and apply the teachings, increasing engagement and retention.

Step 4: Build a Strong Community

Creating a community around your group coaching program will make it more "sticky." Members will stay longer because they value the support and connections they build with other like-minded entrepreneurs. You can facilitate these connections through a dedicated Facebook group, Slack channel, or using community features built into your membership platform.

Russell Brunson states, “People come for the content and stay for the community.” Members who feel connected and supported by their peers are more likely to remain in your program, reducing churn and increasing your lifetime customer value.

Step 5: Scale Your Program with Ascension Models

As your coaching program grows, offer different membership levels. You can start with a basic membership, but as members see the value you provide, they may be willing to pay for more personalized support. Brunson suggests creating multiple tiers of membership (e.g., $97/month, $297/month, $997/month) to cater to different client needs.

Each level can offer additional benefits, such as exclusive access to 1-on-1 coaching, advanced training, or mastermind groups. This will allow your most dedicated members to continue progressing and will increase the revenue potential of your program.

Final Thoughts

Running a monthly business group coaching program is not only a great way to provide consistent value to your clients but also an effective strategy for generating recurring revenue. By following Russell Brunson’s Linchpin Method, you can create a sustainable, scalable program that helps both you and your members achieve long-term success.

From building a continuity program to structuring your content and fostering a supportive community, the steps above provide a roadmap for creating a profitable and impactful coaching business.